If you work in marketing, you've probably been told your industry is over at least three times this year. It feels like every week brings new tools and bold claims - some of it will change how you work, most of it won't, and it's hard to tell what's what.
Working out what actually matters has become a job in itself. The AI in Marketing Map is like a colleague who reads everything, and only taps you on the shoulder when something deserves your time.
Each month, we arm a team of research agents (yes, we use AI) to collate news, research, announcements, and developments in consumer behaviour. We then have human experts identify the most important themes and trends, and say what it all means.
The bar for getting on the map is simple: would a marketing leader do something differently because of it? So shiny demos, unfounded claims, and promises with no customers rarely make the cut.
Everything here is yours to take, share, and steal (we've made it easy with the slide download feature). Spotted something wrong? Drop an email to psst@teybannerman.com.
Edited by Tey Bannerman. Tey was a partner at McKinsey, where he started working on AI in 2018, and was a leader in the Growth, Marketing & Sales practice. Before that, he was at agencies and startups running digital marketing and product design. He now speaks at events like World AI Cannes Festival and the Oxford GenAI Summit, and teaches at The Marketing Academy and D&AD.
Definitions
'At scale' marks the point a development moved past pilots and announcements into everyday use by a meaningful number of businesses or customers. It is an editorial judgement, reviewed for each story and shift every month.
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